It’s another Saturday, so for those who tune in, welcome to a diary discussing the Nuts & Bolts of a Democratic Campaign. If you’ve missed out, you can catch up anytime: Just visit our group or follow Nuts & Bolts Guide. Every week I tackle issues I’ve been asked about, and with the help of other campaign workers and notes, we discuss how to improve and build better campaigns.
Every year, and after every election, campaigns and consultants look back at their methods of contacting voters and assess what is working and what is not working. As time has gone on, one thing has become clear: younger voters, really anyone under 40, is not paying much attention at all to physical U.S. Postal Mail. Too many have developed a habit of just dumping their mail into a box by their door or not watching for mail at all. They have automated their bill payments, enrolled in paperless billing, and leave letters unread for days.
In light of that, more campaigns look to utilize more modern ways of contacting the voter. Your campaign, big or small, might be thinking of using digital campaigns and evaluating your budget. How can you make best use of your funds? We’ll cover that this week.